Objective & Challenge
Choconut, a newly established company in Athens, set out to produce high-quality chocolates in a variety of flavors. Our challenge was to design packaging that would not only distinguish each flavor but also elevate the brand’s image on crowded shelves. In the competitive chocolate and snack industry, where vibrant colors dominate, creating something truly memorable and premium was essential.
Strategy & Creativity
We adopted an elegant and thoughtful approach that conveyed the personality of the brand while standing apart from competitors. A distinctive color palette was chosen to differentiate flavors, while artistic illustrations transformed each package into a small work of art. Available in both 200g and 90g formats, the design balances clarity with creativity, ensuring strong shelf presence and brand recognition.
Implementation & Results
The final packaging immediately communicates superior quality. Gold lettering, embossed textures, and premium materials reinforce the brand’s identity and enhance perceived value. Durable and visually striking, the design positions Choconut chocolates as more than just a snack — they become a premium gifting item and a memorable brand experience.
This innovative packaging solution earned INK Design the Silver Award at the Packaging Awards 2024, recognizing excellence in design that fuses artistry with market impact.
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Every award is a story of collaboration, vision, and impact. They remind us that design is not just about aesthetics, but about shaping experiences that resonate deeply.