CLIENT
Lovia Mykonos
LOCATION
Mykonos, Greece
SERVICES
Naming, logo design, sub-brand identities, corporate collateral, website, social media
YEAR
2022
The Story
At INK Design, we believe the inspiration phase is one of the most vital steps in the creative process. To truly understand Lovia Mykonos, we immersed ourselves in its natural setting—feeling the Mykonian breeze, walking the rugged rocks, and witnessing sunsets that painted the sky in sublime colors. These experiences shaped our vision and informed every design decision.
The hotel’s name, Lovia, was born from the owners’ love for Mykonos, its landscape, and their passion for outstanding hospitality. A word that is both catchy and meaningful, Lovia embodies affection, place, and experience.
The Challenge
As a new luxury hotel, Lovia required a distinctive identity that would resonate with guests and reflect its cosmopolitan essence. Our mission was to craft a brand that was elegant, memorable, and emotionally connected to its environment.
Scope of work:
- Naming the hotel and its venues
- Logo design for the hotel and sub-brands
- Corporate identity and collateral suite
- Website design and development
- Social media presence and Meta Ads campaigns
Strategy & Insight
Our naming strategy drew inspiration from the hotel’s location and natural surroundings. Each venue was given a name rooted in place and symbolism:
MAIN RESTAURANT
Inspired by the rocky plot overlooking the sunset, offering authentic Mediterranean cuisine.
SECONDARY RESTAURANT
Named after the wild flower that thrives on Mykonos’ rocky terrain.
SPA
A nod to the flowering plant family, symbolizing rejuvenation and wellbeing.
All logos were designed with smooth, elegant curves to evoke calm, beauty, and sophistication.
Corporate Identity & Collateral
We extended the hotel’s logo into a full suite of branded materials:
- Business cards, menus, stationery, bags, tissue boxes, coasters
- Designed for coherence, memorability, and tactile luxury
Social Media
We established a dynamic online presence:
- Curated an engaging feed aligned with the brand’s aesthetic
- Leveraged Meta Ads to strengthen awareness and reach targeted audiences
Website
We developed a responsive website that:
- Showcases Lovia’s unique character and atmosphere
- Provides intuitive navigation and practical information
- Inspires bookings through immersive imagery and storytelling
Meta Ads campaigns
reached 956,958 accounts
Driving bookings
and awareness
Brand identity
received highly positive online feedback
Reflections
Lovia Mykonos was a project where inspiration met execution. By grounding the brand in its natural setting and weaving emotional resonance into every detail, we created an identity that feels timeless, authentic, and unforgettable.
Let’s Craft Your Identity
Inspired by Lovia’s journey? Let’s create a brand
that speaks to place, passion, and people.
Contact us or explore more of our case studies.