CLIENT
Santa Marina, a Luxury Collection Resort
LOCATION
Ornos Bay, Mykonos
SERVICES
Logo refresh, sub-brand identity, menus, brochures, brand collateral, digital presentation
YEAR
2017
The Story
Santa Marina is a landmark of luxury in Mykonos. Overlooking the tranquil bay of Ornos, this long-established resort offers panoramic sea views, refined privacy, and world-class service. In summer 2017, the resort expanded its offerings with the introduction of the Oasis Pool & Lounge, the Ginkgo Spa, and the Colonial Pool Restaurant & Bar, joining the renowned Buddha-Bar Beach to form a constellation of elevated experiences.
Each space was designed to embody the essence of prestigious hospitality, inviting guests into a world of comfort, elegance, and sensory delight.
The Challenge
We were commissioned to refresh the master brand and develop distinct identities for the resort’s new venues. Our challenge was to unify the visual language while allowing each sub-brand to express its own personality.
Scope of work:
- Logo refresh for Santa Marina
- Logo design for Ginkgo Spa, Oasis Pool & Lounge, Colonial Pool Restaurant & Bar
- Menu and brochure design for all venues
- Brand collateral suite
- Online and offline presentation assets
Strategy & Insight
Our approach was rooted in elegance and clarity. The refreshed Santa Marina logo featured thinner lines for improved application across media, while retaining its iconic character.
Each sub-brand was treated as a standalone experience:
GINKGO SPA
Inspired by the fan-shaped ginkgo leaf—symbol of longevity and serenity
COLONIAL POOL RESTAURANT & BAR
A refined logo with a voice of its own, echoing the venue’s prestige
OASIS POOL & LOUNGE
A minimalist mark that evokes calm, simplicity, and summer ease
Menus & Brochures
- Buddha-Bar Beach: Artistic Buddha elements and a vibrant color palette aligned with the global brand
- Colonial Pool Restaurant & Bar: Handcrafted hard covers and premium materials to reflect fine dining
- Oasis Pool & Lounge: Light tones and airy design to mirror the poolside ambiance
Brochures for the resort and spa were designed to inspire and inform.
Brand Collateral
We produced a full suite of branded materials:
- Room directories, business cards, letterheads, envelopes, stickers, hangers
- All designed with consistency and sophistication to reinforce brand recognition
Online & Offline Presentation
- Developed a digital presentation with intuitive navigation across devices
- Created a downloadable PDF for offline use—ideal for sales, media, and guest engagement
Reflections
Santa Marina’s brand refresh was a study in balance—honoring legacy while embracing evolution. Each sub-brand became a distinct chapter in the resort’s story, unified by elegance and emotional resonance. This project reaffirmed our belief that great design is not just seen—it’s felt.
Let’s Craft Your Brand
Inspired by this transformation? Let’s craft your next chapter.
Contact us or explore more of our case studies.