Objective & Challenge
TITAN, a multinational leader in cement and construction materials, invited INK Design to create packaging for two special anniversary editions: one celebrating TITAN’s 120 years of operation, and another marking the 60th anniversary of the Nea Efkarpia factory. The challenge was to design packaging that felt lighter and more creative, while still maintaining the prestige and corporate identity that TITAN has built over decades.
Strategy & Creativity
We chose a restrained yet impactful approach, ensuring the designs remained connected to TITAN’s established visual language. Using simple lines and soft colors, we hand-illustrated the company’s contribution over 120 years — from buildings and museums to stadiums and landmarks that could not exist without cement. For the Nea Efkarpia anniversary bag, we highlighted Thessaloniki’s iconic OTE Tower and other registered trademarks, paying tribute to the factory’s six decades of history.
Implementation & Results
The anniversary bags stood out both from TITAN’s standard packaging and from competitors. By carefully managing colors, textures, and technical details throughout production, we ensured a flawless final result. The designs reinforced TITAN’s legacy while offering a fresh, celebratory aesthetic.
This creative work earned INK Design the Bronze Award at the Packaging Awards 2023, recognizing excellence in industrial packaging design.
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Every award is a story of collaboration, vision, and impact. They remind us that design is not just about aesthetics, but about shaping experiences that resonate deeply.