Objective & Challenge
AFIS entrusted INK Design with the creation of a new corporate website that would serve as both an information hub and a functional tool. The challenge was twofold: to design a clear, user-friendly structure for presenting extensive content, and to integrate specific features — including partner detail entry via code numbers and seamless electronic communication with the corporate CRM.
Strategy & Creativity
We approached the project with a focus on intuitive navigation and visual clarity. Earthy tones of green and light blue were chosen to reflect AFIS’s environmental mission, while subtle movement and harmoniously integrated graphics added dynamism without compromising usability. The design emphasized readability, with comfortable contrasts and large titles to ensure accessibility across audiences.
Implementation & Results
The final website is modern, functional, and engaging. It offers easy navigation, clear information architecture, and smooth integration with AFIS’s CRM system. Beyond functionality, the design communicates AFIS’s values of sustainability and innovation, presenting recycling information, collection points, and useful facts in a visually appealing way.
This holistic solution earned INK Design the Silver Award at the Indie Awards 2024, recognizing excellence in corporate website design.
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Every award is a story of collaboration, vision, and impact. They remind us that design is not just about aesthetics, but about shaping experiences that resonate deeply.