Objective & Challenge
Oscar, one of the most trusted names in the chocolate industry, commissioned INK Design to create packaging for its “Athenian Chocolate” series. The challenge was to design packaging that would clearly distinguish the products from competitors in a crowded market, where vivid colors and bold designs dominate the shelves. The goal was to achieve instant recognition while elevating the brand’s premium positioning.
Strategy & Creativity
We combined a vivid color palette with carefully crafted illustrations to create packaging that feels both artistic and distinctive. Each primary color was chosen to represent a specific flavor combination:
- Milk chocolate with whole hazelnuts
- Milk chocolate with whole almonds
- Milk chocolate with whole pistachios
- Dark chocolate with whole pistachios
This approach ensured clarity of differentiation while transforming each package into a small work of art.
Implementation & Results
The final packaging immediately stands out from the competition. Unlike the monochrome designs typically seen in the category, Athenian Chocolates packaging radiates vibrancy and sophistication. Golden embossed elements and refined typography signal exceptional quality, positioning the chocolates as premium products worthy of gifting and collecting.
This innovative design earned INK Design the Gold Award at the Packaging Awards 2023, recognizing excellence in packaging that fuses artistry with brand identity.
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Every award is a story of collaboration, vision, and impact. They remind us that design is not just about aesthetics, but about shaping experiences that resonate deeply.