Objective & Challenge
Athenian Chocolates wanted packaging that would elevate their traditional mini chocolates into a premium product. The challenge was to create a design that would stand out on crowded shelves, capture attention instantly, and remain true to the brand’s Greek heritage and craftsmanship.
Strategy & Creativity
We designed a collectible tin can featuring vibrant, modern illustrations of iconic Greek gods — Zeus, Aphrodite, and Apollo. These character-driven visuals transformed the packaging into a storytelling tool, blending bold shelf presence with cultural resonance. The design celebrates Greek heritage in a way that feels fresh, memorable, and gift-worthy.
Implementation & Results
The tin can packaging is visually striking, durable, and reusable, making it more than just a container — it’s a keepsake. By reinforcing the brand’s identity and enhancing perceived value, the design gave Athenian Chocolates a strong, distinguished presence in the market.
This creative approach earned INK Design the Bronze Award at the Packaging Awards, recognizing excellence in blending artistry with brand identity.
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Every award is a story of collaboration, vision, and impact. They remind us that design is not just about aesthetics, but about shaping experiences that resonate deeply.