Objective & Challenge
Climatism, a leader in air conditioning and heating solutions, celebrated 25 years of activity with a campaign spanning bus stops, print, and digital ads. Our challenge was to design a billboard that could capture attention in high-traffic areas — specifically the airports of Mykonos and Rhodes — where thousands of travelers pass daily. The goal was to communicate longevity and expertise in a way that stood out amidst the cosmopolitan energy of these destinations.
Strategy & Creativity
We knew the billboard had to make an immediate impact. To achieve this, we chose a bold, eye-catching image designed to provoke curiosity. The visual of a woman with ice and flames in her hair created intrigue, prompting passersby to stop and engage. Clever copywriting completed the concept: “The hottest brands. The coolest results.” In just six words, the message conveyed Climatism’s partnerships with leading manufacturers and its promise of efficient solutions. A humorous tagline — “Just don’t overdo it” — added personality and reinforced the visual metaphor.
Implementation & Results
The combination of striking imagery and concise messaging achieved the desired effect: people paused, looked, and read. The billboard successfully communicated Climatism’s 25-year legacy while differentiating the brand in a crowded advertising environment.
This impactful design earned INK Design the Bronze Award in Environmental Design at the Indie Awards 2021, recognizing excellence in outdoor advertising.
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Every award is a story of collaboration, vision, and impact. They remind us that design is not just about aesthetics, but about shaping experiences that resonate deeply.