Objective & Challenge
Following the rebranding of Super Paradise — one of Mykonos’ most iconic beach clubs — INK Design was tasked with distilling the renewed identity into a brochure of high aesthetics. The challenge was to capture the club’s unparalleled atmosphere and long-standing legacy on paper, creating a tangible piece that matched the energy and prestige of the brand.
Strategy & Creativity
We ensured the brochure aligned seamlessly with the refreshed identity, using the logo font in titles and maintaining the visual language of the brand. Concise texts were paired with carefully curated and edited photographs, each chosen to convey the essence of Super Paradise. Hand-drawn curves and design elements were added to harmoniously complement the imagery, creating a balance between sophistication and authenticity.
Implementation & Results
The final brochure serves as a comprehensive guide to Super Paradise. It presents the club’s history, the beauty of its beach, and the experiences it offers to visitors in a modern, elegant format. The combination of photography, design details, and refined typography resulted in a sophisticated presentation that embodies the spirit of the brand.
This creative work earned INK Design the Bronze Award at the Indie Awards 2024, recognizing excellence in visual communication for hospitality branding.
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Every award is a story of collaboration, vision, and impact. They remind us that design is not just about aesthetics, but about shaping experiences that resonate deeply.