CLIENT
M Mykonos Villas
LOCATION
Agia Sofia, Mykonos
SERVICES
Naming, brand identity, website, environmental design, digital marketing
YEAR
2016
The Story
Nestled in Agia Sofia, just minutes from Mykonos Town, M Mykonos Villas is a collection of four luxurious residences that embody minimalist elegance and unpretentious luxury. With sweeping views of the Aegean Sea and interiors designed for comfort and serenity, these villas offer guests a truly unforgettable experience.
Each space is a study in refined simplicity—where architecture, landscape, and emotion converge.
The Challenge
We were tasked with building the brand from the ground up for this newborn business. Our goal: to create a timeless identity that would resonate with discerning travelers and stand out in Mykonos’ competitive hospitality scene.
Scope of work:
- Naming
- Logo design
- Brand collateral
- Print ad & leaflet map
- Environmental signage
- Photo shoot
- Website
- Digital marketing
Strategy & Insight
Inspired by the principle “simplicity is perfection,” we named the brand “M”—a nod to Mykonos and a symbol of elegant minimalism. The logo was designed to be instantly memorable, with a rust-like texture that evokes aged metal kissed by the Aegean breeze.
Our creative direction emphasized:
- Timeless elegance
- Visual consistency across all touchpoints
- Emotional storytelling through design and photography
Brand Collateral
We produced a full suite of branded materials:
- Letterheads, cards, envelopes, tissue boxes, keychains, directories
- All designed with a cohesive aesthetic that reflects the brand’s personality
Print Ad & Leaflet Map
- A visually arresting print ad that transports readers into the world of M Mykonos Villas
- A custom leaflet map with practical info on beaches, gas stations, medical centers, and more
Environmental Design
- Custom signage for each villa, designed for visibility and elegance
- Pool safety and parking area signs to enhance guest experience
Photo Shoot
- Collaborated with a Mykonos-based photographer and Instagram influencer
- Captured lifestyle moments: breakfast prep, poolside relaxation, villa interiors
- Assets used across website, social media, and ads
Website
- Fully responsive, minimalist design with intuitive navigation
- Rich imagery and strategic CTAs to drive bookings
- Integrated blog for SEO and storytelling
Digital Marketing
- Launched Facebook and Instagram profiles
- Created targeted content and ads for awareness and engagement
- Ran and optimized Google Ads campaigns during peak travel seasons
37,116
pageviews in 2017
15,202
visits from 11,570 users
60.6%
of traffic driven by Google Ads
16,272
Facebook fans by end of 2017
Full occupancy
during high season
Reflections
This project exemplified the power of strategic minimalism. “M” became more than a name—it became a symbol of Mykonos luxury. Our work helped position the villas as a sought-after destination for travelers seeking elegance, comfort, and authenticity.
Let’s Build Your Brand
Inspired by this story? Let’s create something unforgettable.
Contact us or explore more of our case studies.