CLIENT
Nammos Restaurant by the Sea
LOCATION
Psarou Beach, Mykonos
SERVICES
Logo Redesign, Menus, Collateral, Website, Social Media, Print Editions, Ads
YEAR
2002 – 2016
IMPACT & PRESTIGE
296,000 visitors from 190 countries (2012–2017), 1.65M pageviews, global awareness
The Story
Since its founding in 2003, Nammos Restaurant by the Sea has become synonymous with Mykonos’ glamorous lifestyle. Located on the iconic Psarou Beach, Nammos delivers unforgettable experiences through high-end gastronomy, signature cocktails, and legendary daily parties. Its reputation quickly attracted a prestigious clientele from the worlds of fashion, cinema, music, and sports.
Today, Nammos is recognized globally as one of the premier destinations for sophisticated dining, vibrant entertainment, and the ultimate beach life experience.
The Challenge
To establish Nammos as a disruptive force in luxury hospitality, a powerful brand identity was essential. Our mission was to design and implement a cohesive visual and digital presence that matched the venue’s ambition and allure.
Scope of work:
- Logo redesign into a timeless, memorable symbol
- Unique food & wine menus with iconic design concepts
- Suite of collateral items to support the brand
- Functional website showcasing the Nammos experience
- Social media presence and targeted campaigns
- Luxury print editions and collectible items(e.g., signature shot glasses)
Strategy & Insight
The logo refresh focused on elegance and simplicity. By tightening letter spacing, refining textures, and adopting a sand-inspired color palette, we created a mark that echoed Psarou’s natural beauty while remaining instantly recognizable.
Coo Sushi & Luisa Beach Boutique
We also extended the brand identity to Coo Sushi Restaurant and Luisa Beach Boutique, integral parts of the broader “Nammos beach experience.”
Collateral Material
We designed and produced a full suite of branded items:
- Business cards, letterheads, envelopes, brochures
- Menus, shot glasses, matches, and collectible items
- All crafted to reinforce Nammos’ luxurious personality
The Menus
Our design philosophy was revolutionary: menus infused with sand particles and gravel suspended in gel, inspired by Psarou’s beach and turquoise waters. This concept not only enhanced aesthetics but also ensured durability. More than a decade later, these menus remain iconic, inspiring other businesses worldwide.
Each year, we introduced fresh menu concepts to keep the brand dynamic while staying true to its identity.
Luxury Print Editions
We produced two deluxe publications:
- A magazine showcasing the venue, services, and news
- A recipe compilation featuring Nammos’ most beloved dishes
Print Ads
Bold, memorable ads were designed to leave a lasting impression, reinforcing Nammos’ prestige in the minds of readers.
Social Media
We built awareness through curated content and targeted campaigns, introducing the Nammos experience to a global audience and driving fan acquisition.
Website
We developed a responsive, user-friendly website that highlighted Nammos’ services and events, offering visitors a seamless digital experience.
296,000
visitors from 190 countries (2012–2017)
1.65M
pageviews over five years
Expanded Global
awareness and prestige
Menus
became iconic
Social Media Campaigns
successfully introduced Nammos to international travelers
Reflections
Nammos was more than a branding project—it was the creation of a cultural icon. By blending innovation with timeless design, we helped transform a newborn restaurant into one of the world’s most celebrated beach destinations.
Let’s Craft Your Icon
Inspired by Nammos’ journey? Let’s create a brand that leaves a lasting mark.
Contact us or explore more of our case studies.