A LUXURY VILLA BRANDING CASE STUDY
M Mykonos Villas
M Mykonos Villas is an impressive complex consisting of four luxurious residences located in Agia Sofia, Mykonos, just a few minutes away from the vibrant capital of the island.
All four M Mykonos Villas exude an ambiance of unpretentious luxury, minimalist elegance and breathtaking views of the Aegean Sea. Designed to provide maximum comfort, these splendid vacation homes in Mykonos feature stunning interiors and incredible outdoor spaces that evoke a soothing atmosphere and offer their guests a once-in-a-lifetime experience.
This project has been one of our most favorites since the beginning. It’s always exciting when you’re assigned to create a distinctive brand for a newborn business—whether it be a small company, a 5-star hotel or a state-of-the-art villa complex! So, what we did can be summarized as follows:
- Logo design
- Brand collateral
- Print ad
- Leaflet map
- Photo shoot
- Digital marketing
Print Ad & Leaflet Map
We created a website that looks great on any device, is easy-to-use and clearly provides all necessary information about M Mykonos Villas. The navigation structure is as simple as it can get and the menu is visible only when the visitor wants to, thus leaving plenty of space for the main content to breathe and lead to a pleasant user experience. To inspire and tempt visitors to book a stay, we used a lot of photos that showcase every detail of the villas and their features, and call-to-action buttons in various places across the website. Finally, we implemented a blog which is constantly being updated with new and relevant content, to get more online visibility and drive traffic.
To build awareness we created company profiles on two of the biggest social channels: Facebook and Instagram. The next step was to make our presence felt; and so we did through advertising and through social content that spoke to a well-defined target audience. To reach out to potential customers, especially during the months in which the search volume for vacation rentals is high, we planned and implemented Google AdWords campaigns, which we constantly monitored and optimized to keep them on track in terms of expected performance.