Tainaron Blue Retreat is an exceptional guest house located in southern Mani, Greece. Architects Kostas Zouvelos and Kassiani Theodorakakou brilliantly converted an early 19th-century stone tower that served as a defensive structure into a wonderful retreat with three bedrooms, a shared kitchen, a patio and infinity pool. The architects wanted to ensure that the interior spaces would keep pace with modern aesthetics while at the same time adapting to the specific characteristics of the local architecture. The final look of the tower gives the impression of an imposing building that emerges from the rock upon which it is founded.
It came as no surprise that Tainaron Blue Retreat won the Special Committee Award for Overall Rating, at the 100% Hotel Design Awards 2015.
We were assigned to create the visual identity of Tainaron Blue Retreat, develop the brand and its online communication.
Of course, we took on the challenge. From the very first moment we were delighted to work with such a passionate architect for such an inspiring business. We had to get down to work and do our best:
- Create a distinct corporate identity that would communicate what makes Tainaron Blue Retreat so special;
- Design a website that would highlight the uniqueness of this guest house, include a hotel booking engine and provide valuable content about Mani;
- Develop and execute a social media strategy that would create awareness, showcase the getaway experience offered at Tainaron Blue Retreat and build a strong digital presence from scratch.